MINI

Global Platform

A Global Release

I was part of the excellent team at AKQA that delivered a brand new, fully responsive global platform for MINI. We wanted to get people truly excited about MINIs and deliver the best online automotive experience people had ever seen. From spending months prototyping and assisting the creative team with the design phase to spending over a year working with Adobe Experience Manager 6 to deliver key parts of the production site, MINI has been one of the most influential projects in my career so far. I worked extensively on crucial components such as the dealer locator, model and range pages as well as working with BMW to integrate existing 3rd party services.